The CEO of Embracer said in an interview that the companies are talking and consulting to increase the price of games to more than 70 dollars. He said that making games like a very extensive RPG costs a lot, but the question is, are the players willing to pay this cost or not? The first company that raise the price of games to 70 dollars was Sony, and the rest of the companies welcomed this approach and quickly followed Sony and raised their prices to 70 dollars, and this price was accepted by everyone. Now, according to the conditions of making new games, the companies are negotiating together to raise the price of the games to more than 70 dollars.