Activision Revives Popular Character for Call of Duty: Black Ops 6 Campaign, and He Even Acts as the Pope
Peter Stormare has returned as The Replacer in Activision’s latest marketing campaign for Call of Duty: Black Ops 6. With just a few weeks left before the game’s October 25 launch, Activision is stepping up its promotional efforts. On September 29, the company released a new ad featuring Stormare as The Replacer, a character who stands in for people taking time off work to play Call of Duty.
Stormare first portrayed The Replacer in 2013, and the character has since become a staple in Activision’s Black Ops marketing. The first commercial in a series for Black Ops 6 debuted during Sunday's NFL games, marking the beginning of a major campaign.
This is just the start of an extensive marketing blitz. Activision plans to release nearly 30 ads leading up to the game’s launch. While the company hinted that "notable names" would be replaced in upcoming commercials, no further details were provided.
The latest ad is humorously over-the-top, showing The Replacer filling in for a firefighter rescuing a cat, a rideshare driver, and even a father during a family dinner—complete with an awkward conversation with the mother. The most outrageous moment comes when The Replacer steps in for the Pope, hinting that even religious leaders take a day off to play Call of Duty.
Call of Duty: Black Ops 6 will officially release on October 25, with no early access to the campaign this time. Additionally, the game will be available on Game Pass at launch, but only for the higher subscription tiers.
